iKidz

Custom packaging

Surprise; An unexpected and sudden feeling of wonder or astonishment.

The inspiration for the iKidz packaging was to be ‘Fun and educational with an element of surprise’. The element of surprise was conveyed through the use of pirates and the theme of discovery, which gives children a sense of achievement when able to unlock the treasure of the iKidz iPod. The iKidz packaging and its design elements were created digitally. The treasure chest shaped packaging is simple yet effective, crafted from card and printed high gloss, so as to appeal to children.