Totem

Product, identity and packaging

Spirit Animal; an animal representation of the traits and skills that an individual is aspiring towards.

Totem is a product aimed towards women who wish to be prepared for self-defense. Much like a spirit animal, the product empowers individuals through the symbol of strength, wisdom and independence. Totem is handmade by the consumer using polymer, molded uniquely to the individual’s hand and grip. This is achieved through the use of highly saturated colours and strong angular lines, to communicate strength and appeal to the key demographic, being women aged 18-30 years.