John & Lloyd

Logo and business cards

Bespoke; Goods, made to order.

John and Lloyd is the collaboration between two Brisbane gents, with a passion for well-fitting suits and classic mens style with an eccentric edge. John’s pet dog Willis has a peculiar yet gentle nature, which made him the ideal mascot for this quirky and sophisticated brand. The boxer was free hand illustrated and then rendered digitally from a photograph. The use of gold in the final logo, speaks of high quality and luxe particularly when paired with a sleek matte-black background.